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Below you will find videos with the speakers from the Rebuild21 2011, 2012 & 2013 conferences held in Copenhagen. Rebuild21 2014 will be held May 2014. More info about the conference at:

Design for Meaning Sue Siddall IDEO

Sue Siddall, Managing Director, IDEO London: Design for Meaning gave this speak at Rebuild21 2011 in Copenhagen.

As we emerge bruised from the recession, consumers are fundamentally rebooting their values, morality and choices. By identifying and innovating around a higher purpose or a global challenge, Sue will demonstrate how companies can play a significant part in people’s lives. Sue will also introduce Open IDEO an open innovation platform launched to help solve global problems by tapping into the global wisdom of crowds.